{"id":1020,"date":"2019-01-31T12:32:33","date_gmt":"2019-01-31T12:32:33","guid":{"rendered":"http:\/\/www.ardiseny.es\/wordpress\/?p=1020"},"modified":"2023-02-08T20:12:13","modified_gmt":"2023-02-08T20:12:13","slug":"auditoria-de-marketing-digital-seo-sem-smo-cro-envio-email","status":"publish","type":"post","link":"https:\/\/www.ardiseny.es\/wordpress\/auditoria-de-marketing-digital-seo-sem-smo-cro-envio-email\/","title":{"rendered":"Auditoria de Marketing digital. SEO-SEM-SMO-CRO-ENV\u00cdO EMAIL"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><div id=\"tdi_1\" class=\"tdc-row\"><div class=\"vc_row tdi_2  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2,\r\n                .tdi_2 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_2,\r\n\t\t\t\t.tdi_2 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_2 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_2:before,\r\n\t\t\t\t.tdi_2:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_4  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4{\r\n                    vertical-align: baseline;\r\n                }.tdi_4 > .wpb_wrapper,\r\n\t\t\t\t.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]Que es <strong>marketing digital<\/strong>? Lo primero que debemos contestar es en que consiste el <strong>marketing digita<\/strong>l.<\/p>\n<p>El\u00a0<strong>marketing digital<\/strong>\u00a0es la rama que se ocupa de publicitar el producto en las nuevas tecnolog\u00edas (Internet, banners de publicidad, apps, tiendas online, sms, email, redes sociales o\u00a0SMO, SEO, SEM) incluso puede darse el caso de utilizar medios como televisi\u00f3n o radio.<\/p>\n<h4><strong>Que hace Ardiseny?<\/strong><br \/>\n<a href=\"http:\/\/www.ardiseny.es\/wordpress\/http:\/\/wp.ardiseny.es\/wp-content\/uploads\/2015\/09\/oportunidades.jpg\"><img decoding=\"async\" width=\"520\" height=\"250\" class=\"aligncenter size-full wp-image-1375\" src=\"http:\/\/www.ardiseny.es\/wordpress\/http:\/\/wp.ardiseny.es\/wp-content\/uploads\/2015\/09\/oportunidades.jpg\" alt=\"oportunidades\" srcset=\"https:\/\/www.ardiseny.es\/wordpress\/http:\/\/wp.ardiseny.es\/wp-content\/uploads\/2015\/09\/oportunidades.jpg 520w, https:\/\/www.ardiseny.es\/wordpress\/http:\/\/wp.ardiseny.es\/wp-content\/uploads\/2015\/09\/oportunidades-300x144.jpg 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/a><a href=\"http:\/\/www.ardiseny.es\/wordpress\/http:\/\/wp.ardiseny.es\/wp-content\/uploads\/2015\/09\/herramientas.jpg\"><img decoding=\"async\" width=\"520\" height=\"250\" class=\"aligncenter size-full wp-image-1376\" src=\"http:\/\/www.ardiseny.es\/wordpress\/http:\/\/wp.ardiseny.es\/wp-content\/uploads\/2015\/09\/herramientas.jpg\" alt=\"herramientas\" srcset=\"https:\/\/www.ardiseny.es\/wordpress\/http:\/\/wp.ardiseny.es\/wp-content\/uploads\/2015\/09\/herramientas.jpg 520w, https:\/\/www.ardiseny.es\/wordpress\/http:\/\/wp.ardiseny.es\/wp-content\/uploads\/2015\/09\/herramientas-300x144.jpg 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/a><a href=\"http:\/\/www.ardiseny.es\/wordpress\/http:\/\/wp.ardiseny.es\/wp-content\/uploads\/2015\/09\/resultados.jpg\"><img decoding=\"async\" width=\"520\" height=\"250\" class=\"aligncenter size-full wp-image-1377\" src=\"http:\/\/www.ardiseny.es\/wordpress\/http:\/\/wp.ardiseny.es\/wp-content\/uploads\/2015\/09\/resultados.jpg\" alt=\"resultados\" srcset=\"https:\/\/www.ardiseny.es\/wordpress\/http:\/\/wp.ardiseny.es\/wp-content\/uploads\/2015\/09\/resultados.jpg 520w, https:\/\/www.ardiseny.es\/wordpress\/http:\/\/wp.ardiseny.es\/wp-content\/uploads\/2015\/09\/resultados-300x144.jpg 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/a><\/h4>\n<p>&nbsp;<\/p>\n<p>En marketing digital lo que se persigue es <strong>aumentar las visitas a la web<\/strong>, que llegu\u00e9 nuestra publicidad a un n\u00famero mayor de personas, en definitiva perseguimos <strong>aumentar<\/strong> el tr\u00e1fico en los medios digitales y con ello un aumento de <strong>ventas<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/lx7cS6f_uuk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">Debemos saber aplicar diferentes herramientas para poder distribuir nuestra estrategia en diferentes sectores del marketing digital, de esta forma nuestra campa\u00f1a estar\u00e1 mas segmentada y no sufriremos si una de ellas deja de funcionar.<\/p>\n<p>Una vez sabemos esto es hora de realizar el proceso previo a la acci\u00f3n de marketing digital y para ello es necesario realizar un auditoria de <strong>marketing digital<\/strong>.<\/p>\n<ul>\n<li>Analizamos la situaci\u00f3n de la EMPRESA interna y externa en el mercado.<\/li>\n<li>Con los resultados vemos las oportunidades de llegar a nuestros clientes potenciales.<\/li>\n<li>Una vez empezamos, medimos resultados para que el cliente pueda medir resultados.<\/li>\n<\/ul>\n<p>Cuando se realiza un auditoria de marketing digital la empresa debe colaborar al 100%. El equipo de marketing debe trasladar su acci\u00f3n al equipo de marketing digital y este trasladar la acci\u00f3n en los medios digitales. Es <strong>err\u00f3neo<\/strong> pensar que el equipo de <strong>marketing tradicional<\/strong> puede realizar una estrategia en los medios digitales.<\/p>\n<p>Os dejamos con un v\u00eddeo de\u00a0 Juan Merodio explicando muy bien que es Marketing Digital.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/oSJnjODjbqo?rel=0\" width=\"100%\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><\/iframe><\/p>\n<p>Si est\u00e1 interesado en una campa\u00f1a de marketing digital no dude y p\u00eddanos informaci\u00f3n:<\/p>\n<p><a href=\"http:\/\/www.ardiseny.es\/ardiseny\/castellano\/marketing-digital-barcelona.php\">[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_5\" class=\"tdc-row\"><div class=\"vc_row tdi_6  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_6,\r\n                .tdi_6 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_6,\r\n\t\t\t\t.tdi_6 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_6 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_6:before,\r\n\t\t\t\t.tdi_6:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_8  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_8{\r\n                    vertical-align: baseline;\r\n                }.tdi_8 > .wpb_wrapper,\r\n\t\t\t\t.tdi_8 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_8 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_8 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_8 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_btn title=\u00bbSI NECESITA DE SERVICIOS DE MARKETING DIGITAL\u00bb color=\u00bbwarning\u00bb size=\u00bblg\u00bb align=\u00bbcenter\u00bb]<\/div><\/div><\/div><\/div><div id=\"tdi_9\" class=\"tdc-row\"><div class=\"vc_row tdi_10  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_10,\r\n                .tdi_10 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_10,\r\n\t\t\t\t.tdi_10 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_10 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_10:before,\r\n\t\t\t\t.tdi_10:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_12  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_12{\r\n                    vertical-align: baseline;\r\n                }.tdi_12 > .wpb_wrapper,\r\n\t\t\t\t.tdi_12 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_12 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_12 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_12 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]<\/a><\/p>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_13\" class=\"tdc-row\"><div class=\"vc_row tdi_14  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_14,\r\n                .tdi_14 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_14,\r\n\t\t\t\t.tdi_14 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_14 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_14:before,\r\n\t\t\t\t.tdi_14:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_16  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_16{\r\n                    vertical-align: baseline;\r\n                }.tdi_16 > .wpb_wrapper,\r\n\t\t\t\t.tdi_16 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_16 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_16 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_16 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]Si te a servido o gustado, haznos un favor y comparte en redes sociales.<br \/>\nAbajo pod\u00e9is dejar vuestro comentario.<br \/>\nSi quereis os pod\u00e9is suscribir a nuestro blog.<\/p>\n<style type=\"text\/css\"><!-- #mc_embed_signup{background:none; clear:left; font:14px Helvetica,Arial,sans-serif; } \/* Add your own MailChimp form style overrides in your site stylesheet or in this style block. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/ --><\/style>\n<div id=\"mc_embed_signup\">\n<form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"https:\/\/ardiseny.us12.list-manage.com\/subscribe\/post?u=21deaadbe6ed999630c8fe807&amp;id=a977bf7932\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<p><label for=\"mce-EMAIL\">Suscribirte ofertas y noticias<\/label><br \/>\n<input id=\"mce-EMAIL\" class=\"email\" name=\"EMAIL\" required=\"\" type=\"email\" value=\"\" placeholder=\"email address\" \/><\/p>\n<div style=\"position: absolute; left: -5000px;\"><input tabindex=\"-1\" name=\"b_21deaadbe6ed999630c8fe807_a977bf7932\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"clear\"><input id=\"mc-embedded-subscribe\" class=\"button\" name=\"subscribe\" type=\"submit\" value=\" Subscribete para estar informado \" \/><\/div>\n<\/div>\n<\/form>\n<\/div>\n<p>Gracias.<\/p>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"[vc_column_text]Que es marketing digital? Lo primero que debemos contestar es en que consiste el marketing digital. El\u00a0marketing digital\u00a0es la rama que se ocupa de publicitar el producto en las nuevas tecnolog\u00edas (Internet, banners de publicidad, apps, tiendas online, sms, email, redes sociales o\u00a0SMO, SEO, SEM) incluso puede darse el caso de utilizar medios como televisi\u00f3n [...]","protected":false},"author":1,"featured_media":1021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,6,46],"tags":[],"class_list":["post-1020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","category-blog","category-marketing-digital"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Auditoria de Marketing digital. SEO-SEM-SMO-CRO-ENV\u00cdO EMAIL. 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