{"id":1202,"date":"2022-01-15T10:39:31","date_gmt":"2022-01-15T10:39:31","guid":{"rendered":"http:\/\/www.ardiseny.es\/wordpress\/?p=1202"},"modified":"2023-02-08T20:11:42","modified_gmt":"2023-02-08T20:11:42","slug":"ugc-user-generated-content-marketing-relacional","status":"publish","type":"post","link":"https:\/\/www.ardiseny.es\/wordpress\/ugc-user-generated-content-marketing-relacional\/","title":{"rendered":"UGC (user generated content) :Marketing relacional"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><div id=\"tdi_1\" class=\"tdc-row\"><div class=\"vc_row tdi_2  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2,\r\n                .tdi_2 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_2,\r\n\t\t\t\t.tdi_2 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_2 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_2:before,\r\n\t\t\t\t.tdi_2:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_4  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4{\r\n                    vertical-align: baseline;\r\n                }.tdi_4 > .wpb_wrapper,\r\n\t\t\t\t.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]Entre 2010 y 2020 surgi\u00f3 un nuevo trabajo basado en los lideres de productos, es decir gente que ten\u00eda muchos seguidores en redes sociales y patrocinaban productos o servicios.<\/p>\n<p>Hoy d\u00eda sigue estando presente este perfil: <strong>UGC<\/strong> (user generated content)<\/p>\n<p>Los <strong>UGC<\/strong> son usuarios que crean contenidos mediante productos.<\/p>\n<p>Algunos UGC gozan de tener muchos seguidores en las distintas redes sociales.<\/p>\n<p><strong>\u00bfC\u00f3mo podemos utilizar los UGC para nuestras campa\u00f1as de marketing relacional?<\/strong><\/p>\n<p>Es muy sencillo. Debemos localizar a los lideres de nuestro sector y negociar que nos patrocinen nuestros productos. Llegar a un acuerdo que beneficie a ambos no ser\u00e1 problema, ya muchos de estos <strong>UGC lo que buscan<\/strong> es patrocinar productos de empresa o generar publicidad en su comunidad y vivir de ello.<\/p>\n<h2><em>\u00a0\u00bb Recurre a contenido generado por l\u00edderes de opini\u00f3n para potenciar la notoriedad de tu producto \u00ab<\/em><\/h2>\n<p>&nbsp;<\/p>\n<p>El marketing basado en lideres de opini\u00f3n est\u00e1 ganando adictos entre las diferentes marcas y empresas.<\/p>\n<p>Llegar a los clientes potenciales es cada d\u00eda un reto para las empresas y estos canales nuevos dan buenos resultados. Es una forma de inversi\u00f3n en publicidad.<\/p>\n<p>Hay que pensar que las comunidades de lideres de opini\u00f3n, se genera el feed-back. Se env\u00eda un mensaje y se comenta entre los diferentes usuarios de la comunidad. Si el producto genera la suficiente confianza y se gana un hueco el \u00e9xito est\u00e1 asegurado.<\/p>\n<p>La industria de los v\u00eddeo juegos o cine lleva tiempo generando contenidos con los UGC.<br \/>\nEn algunos estrenos de productos, \u00a0se invitan a famosos UGC a que participen y den su opini\u00f3n. La industria de los v\u00eddeo juegos los tiene muy bien valorados y algunos han hecho de ello su trabajo.<\/p>\n<p>Tambi\u00e9n podemos ser nosotros mismos unos UGC y realizar nuestras campa\u00f1as para mejorar nuestro canal de venta.<\/p>\n<p>Para ello es necesario crear una estrategia basada directamente en que nuestros usuarios de redes sociales y blog generen contenido. \u00bfC\u00f3mo podemos hacerlo? La pregunta del mill\u00f3n.<\/p>\n<ol>\n<li>Crear un contenido atractivo para invitarles y comenzar a generar contenido y feed-back.<\/li>\n<li>Dejar que generen contenido libremente y dotarles de notoriedad. Comparte sus comentarios e ideas.<\/li>\n<li>Agradece sus comentarios, impl\u00edcate y prop\u00f3n temas para debatir, hablar e incluso criticar.<\/li>\n<li>Es necesario crear contenido relacionado con tu marca, las opiniones son buenas para mejorar productos o servicios, el que hablen de tu marca, tambi\u00e9n es bueno, sea el contenido bueno o malo. Es t\u00fa labor mejorar el producto o servicios. L\u00f3gicamente no todo el mundo estar\u00e1 contento, por eso es importante que te rodees de buenos UGC, ya que ellos sabr\u00e1n como manejar estas situaciones.<\/li>\n<\/ol>\n<p>Al final lo mejor es experimentar y aplicar lo que funcione y quitar o prescindir lo que de malos resultados.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_5\" class=\"tdc-row\"><div class=\"vc_row tdi_6  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_6,\r\n                .tdi_6 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_6,\r\n\t\t\t\t.tdi_6 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_6 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_6:before,\r\n\t\t\t\t.tdi_6:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_8  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_8{\r\n                    vertical-align: baseline;\r\n                }.tdi_8 > .wpb_wrapper,\r\n\t\t\t\t.tdi_8 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_8 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_8 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_8 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]Si te a servido o gustado, haznos un favor y comparte en redes sociales.<br \/>\nAbajo pod\u00e9is dejar vuestro comentario.<br \/>\nSi quereis os pod\u00e9is suscribir a nuestro blog.<\/p>\n<p><!-- Begin Mailchimp Signup Form --><\/p>\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; width:100%;}<br \/>\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.<br \/>\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/<br \/><\/style>\n<style type=\"text\/css\">\n\t#mc-embedded-subscribe-form input[type=checkbox]{display: inline; width: auto;margin-right: 10px;}<br \/>\t#mergeRow-gdpr {margin-top: 20px;}<br \/>\t#mergeRow-gdpr fieldset label {font-weight: normal;}<br \/>\t#mc-embedded-subscribe-form .mc_fieldset{border:none;min-height: 0px;padding-bottom:0px;}<br \/><\/style>\n<div id=\"mc_embed_signup\">\n<form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"https:\/\/ardiseny.us12.list-manage.com\/subscribe\/post?u=21deaadbe6ed999630c8fe807&amp;id=8de696d9f4\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<p><label for=\"mce-EMAIL\">Subscribir a Newsletter<\/label><br \/>\n<input id=\"mce-EMAIL\" class=\"email\" name=\"EMAIL\" required=\"\" type=\"email\" value=\"\" placeholder=\"email address\" \/><br \/>\n<!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--><\/p>\n<div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input tabindex=\"-1\" name=\"b_21deaadbe6ed999630c8fe807_8de696d9f4\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"clear\"><input id=\"mc-embedded-subscribe\" class=\"button\" name=\"subscribe\" type=\"submit\" value=\"Subscribir\" \/><\/div>\n<\/div>\n<\/form>\n<\/div>\n<p><!--End mc_embed_signup--><br \/>\nGracias.<\/p>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"[vc_column_text]Entre 2010 y 2020 surgi\u00f3 un nuevo trabajo basado en los lideres de productos, es decir gente que ten\u00eda muchos seguidores en redes sociales y patrocinaban productos o servicios. Hoy d\u00eda sigue estando presente este perfil: UGC (user generated content) Los UGC son usuarios que crean contenidos mediante productos. Algunos UGC gozan de tener muchos [...]","protected":false},"author":1,"featured_media":1207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,41,45],"tags":[],"class_list":["post-1202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","category-emprendedores","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"ARDISENY\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.ardiseny.es\/wordpress\/ugc-user-generated-content-marketing-relacional\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ardiseny | Empresa de Dise\u00f1o web Terrassa\" \/>\n\t\t<meta 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