{"id":1563,"date":"2017-01-19T14:54:55","date_gmt":"2017-01-19T14:54:55","guid":{"rendered":"http:\/\/www.ardiseny.es\/wordpress\/?p=1563"},"modified":"2017-10-11T17:21:46","modified_gmt":"2017-10-11T17:21:46","slug":"como-hacer-marketing-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.ardiseny.es\/wordpress\/como-hacer-marketing-en-redes-sociales\/","title":{"rendered":"C\u00f3mo hacer marketing en redes sociales?"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><div id=\"tdi_1\" class=\"tdc-row\"><div class=\"vc_row tdi_2  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2,\r\n                .tdi_2 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_2,\r\n\t\t\t\t.tdi_2 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_2 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_2:before,\r\n\t\t\t\t.tdi_2:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_4  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4{\r\n                    vertical-align: baseline;\r\n                }.tdi_4 > .wpb_wrapper,\r\n\t\t\t\t.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]Lo primero que debemos tener claro es que debemos hacer un plan de marketing o dise\u00f1ar una estrategia de marketing en redes sociales.<\/p>\n<h2>Pod\u00e9is leer estos dos art\u00edculos relacionados:<\/h2>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_5\" class=\"tdc-row\"><div class=\"vc_row tdi_6  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_6,\r\n                .tdi_6 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_6,\r\n\t\t\t\t.tdi_6 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_6 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_6:before,\r\n\t\t\t\t.tdi_6:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_8  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_8{\r\n                    vertical-align: baseline;\r\n                }.tdi_8 > .wpb_wrapper,\r\n\t\t\t\t.tdi_8 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_8 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_8 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_8 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_basic_grid post_type=\u00bbids\u00bb element_width=\u00bb6&#8243; item=\u00bbbasicGrid_ScaleInWithRotation\u00bb grid_id=\u00bbvc_gid:1507742306959-2ef37d31-2a98-4&#8243; include=\u00bb1435, 1319&#8243;]<\/div><\/div><\/div><\/div><div id=\"tdi_9\" class=\"tdc-row\"><div class=\"vc_row tdi_10  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_10,\r\n                .tdi_10 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_10,\r\n\t\t\t\t.tdi_10 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_10 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_10:before,\r\n\t\t\t\t.tdi_10:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_12  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_12{\r\n                    vertical-align: baseline;\r\n                }.tdi_12 > .wpb_wrapper,\r\n\t\t\t\t.tdi_12 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_12 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_12 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_12 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]El objetivo final a corto y largo plazo es conseguir la venta, pero debemos pensar en las redes sociales como una oportunidad de generar confianza de marca.<\/p>\n<p>Muchas personas no se dan cuenta que el marketing no solo es para generar ventas. El marketing se utiliza entre otras cosas:<\/p>\n<ul>\n<li>Analizar a los consumidores<\/li>\n<li>Analizar el mercado en busca de oportunidades<\/li>\n<li>Ver donde la empresa puede mejorar y generar m\u00e1s confianza<\/li>\n<li>Realizar un buen canal de postventa&#8230;<\/li>\n<\/ul>\n<p>Las redes sociales es un escenario perfecto para el an\u00e1lisis de nuestros\u00a0productos y consumidores.<\/p>\n<p>De una forma r\u00e1pida podremos ver que piensan los seguidores de la marca de un producto, un nuevo logo, generar expectativas sobre alguna acci\u00f3n comercial, etc.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_13\" class=\"tdc-row\"><div class=\"vc_row tdi_14  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_14,\r\n                .tdi_14 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_14,\r\n\t\t\t\t.tdi_14 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_14 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_14:before,\r\n\t\t\t\t.tdi_14:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_16  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_16{\r\n                    vertical-align: baseline;\r\n                }.tdi_16 > .wpb_wrapper,\r\n\t\t\t\t.tdi_16 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_16 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_16 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_16 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_single_image image=\u00bb1574&#8243; img_size=\u00bb500*500&#8243; css_animation=\u00bbappear\u00bb][vc_column_text]Siempre que realicemos marketing en redes sociales, debemos medir nuestros resultados y hacer:<\/p>\n<h3><strong>benchmarking<\/strong>: <em>\u00abEspiar a nuestra competencia\u00bb<\/em><\/h3>\n<p>&#8212;&gt; <span style=\"color: #808000;\">Ver art\u00edculo<\/span>:<\/p>\n<h3><a href=\"http:\/\/www.ardiseny.es\/wordpress\/analisis-de-competencia-benchmarking\/\">An\u00e1lisis de competencia: Benchmarking.<\/a><\/h3>\n<p>Analiza al mejor para tener las mejores referencias, de nada sirve analizar a un competidor inferior.<\/p>\n<p>No te preocupes no est\u00e1s haciendo nada malo, es m\u00e1s, si eres importante en el sector estar\u00e1s alagado de que te hagan benchmarking.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"background-color: #ffffff; color: #808000;\">Por \u00faltimo <\/span>decirte que las redes sociales cambian <span style=\"background-color: #ffffff;\">vertiginosamente<\/span> y por ello debemos estar siempre innovando para ser pioneros.<\/p>\n<p>La empresa debe disponer de un social media o community manager.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_17\" class=\"tdc-row\"><div class=\"vc_row tdi_18  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_18,\r\n                .tdi_18 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_18,\r\n\t\t\t\t.tdi_18 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_18 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_18:before,\r\n\t\t\t\t.tdi_18:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_20  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_20{\r\n                    vertical-align: baseline;\r\n                }.tdi_20 > .wpb_wrapper,\r\n\t\t\t\t.tdi_20 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_20 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_20 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_20 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]Si te ha gustado puedes suscribirte a nuestra Newsletter o comentar:<\/p>\n<style type=\"text\/css\"><!-- #mc_embed_signup{background:none; clear:left; font:14px Helvetica,Arial,sans-serif; } \/* Add your own MailChimp form style overrides in your site stylesheet or in this style block. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/ --><\/style>\n<div id=\"mc_embed_signup\">\n<form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"https:\/\/ardiseny.us12.list-manage.com\/subscribe\/post?u=21deaadbe6ed999630c8fe807&amp;id=a977bf7932\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<p><label for=\"mce-EMAIL\">Suscribirte ofertas y noticias<\/label><br \/>\n<input id=\"mce-EMAIL\" class=\"email\" name=\"EMAIL\" required=\"\" type=\"email\" value=\"\" placeholder=\"email address\" \/><\/p>\n<div style=\"position: absolute; left: -5000px;\"><input tabindex=\"-1\" name=\"b_21deaadbe6ed999630c8fe807_a977bf7932\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"clear\"><input id=\"mc-embedded-subscribe\" class=\"button\" name=\"subscribe\" type=\"submit\" value=\" Subscribete para estar informado \" \/><\/div>\n<\/div>\n<\/form>\n<\/div>\n<p>Gracias.<\/p>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"[vc_column_text]Lo primero que debemos tener claro es que debemos hacer un plan de marketing o dise\u00f1ar una estrategia de marketing en redes sociales. Pod\u00e9is leer estos dos art\u00edculos relacionados: [\/vc_column_text] [vc_basic_grid post_type=\"ids\" element_width=\"6\" item=\"basicGrid_ScaleInWithRotation\" grid_id=\"vc_gid:1507742306959-2ef37d31-2a98-4\" include=\"1435, 1319\"] [vc_column_text]El objetivo final a corto y largo plazo es conseguir la venta, pero debemos pensar en las redes [...]","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,6,45,46],"tags":[],"class_list":["post-1563","post","type-post","status-publish","format-standard","hentry","category-articulos","category-blog","category-marketing","category-marketing-digital"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ardiseny.es\/wordpress\/wp-json\/wp\/v2\/posts\/1563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ardiseny.es\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ardiseny.es\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ardiseny.es\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ardiseny.es\/wordpress\/wp-json\/wp\/v2\/comments?post=1563"}],"version-history":[{"count":0,"href":"https:\/\/www.ardiseny.es\/wordpress\/wp-json\/wp\/v2\/posts\/1563\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ardiseny.es\/wordpress\/wp-json\/wp\/v2\/media?parent=1563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ardiseny.es\/wordpress\/wp-json\/wp\/v2\/categories?post=1563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ardiseny.es\/wordpress\/wp-json\/wp\/v2\/tags?post=1563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}