{"id":972,"date":"2015-08-13T16:27:38","date_gmt":"2015-08-13T16:27:38","guid":{"rendered":"http:\/\/www.ardiseny.es\/wordpress\/?p=972"},"modified":"2018-07-14T18:15:18","modified_gmt":"2018-07-14T18:15:18","slug":"analisis-de-competencia-benchmarking","status":"publish","type":"post","link":"https:\/\/www.ardiseny.es\/wordpress\/analisis-de-competencia-benchmarking\/","title":{"rendered":"An\u00e1lisis de competencia: Benchmarking."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- Blog Ardiseny --><ins class=\"adsbygoogle\"     style=\"display:block\"data-ad-client=\"ca-pub-1517069012421259\"data-ad-slot=\"6617976911\"data-ad-format=\"auto\"><\/ins><script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script><br \/>\n<div id=\"tdi_1\" class=\"tdc-row\"><div class=\"vc_row tdi_2  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2,\r\n                .tdi_2 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_2,\r\n\t\t\t\t.tdi_2 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_2 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_2:before,\r\n\t\t\t\t.tdi_2:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_4  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4{\r\n                    vertical-align: baseline;\r\n                }.tdi_4 > .wpb_wrapper,\r\n\t\t\t\t.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]Conocer a nuestra competencia y analizarla bien nos puede proporcionar herramientas para generar oportunidades de destacarnos sobre ellos.<\/p>\n<p>El t\u00e9rmino BENCHMARKING es el de analizar lo diferente que aportan las empresas en los diferentes campos de trabajo. Analizar las diferencias es muy \u00fatil y una poderosa arma.<\/p>\n<p>En INTERNET se ha puesto de moda el an\u00e1lisis de competencia del <strong>MARKETING DIGITAL<\/strong>.<\/p>\n<p>Un <strong>an\u00e1lisis de competencia<\/strong> nos da las claves hacia donde se dirigen nuestra competencia.<\/p>\n<p>Si conseguimos saber hacia donde van, podremos contrarrestar o incluso diferenciarnos de ellos.<\/p>\n<p>En Ardiseny realizamos an\u00e1lisis de competencia orientado a Marketing digital.<\/p>\n<p>Analizamos la web o web de los competidores, sus Keyworks, tr\u00e1fico y clics que generan por SEO o SEM.<\/p>\n<p>Con todo ello vemos el publico potencial al que se dirigen y el \u00e9xito que tienen. Un buen an\u00e1lisis de competencia nos puede proporcionar las herramientas necesarias para adelantar a nuestros competidores.<\/p>\n<p><a href=\"http:\/\/www.ardiseny.es\/ardiseny\/castellano\/marketing-digital-barcelona.php\"> [\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_5\" class=\"tdc-row\"><div class=\"vc_row tdi_6  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_6,\r\n                .tdi_6 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_6,\r\n\t\t\t\t.tdi_6 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_6 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_6:before,\r\n\t\t\t\t.tdi_6:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><\/div><\/div><div class=\"vc_column tdi_8  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_8{\r\n                    vertical-align: baseline;\r\n                }.tdi_8 > .wpb_wrapper,\r\n\t\t\t\t.tdi_8 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_8 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_8 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_8 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><\/div><\/div>[vc_btn title=\u00bbSI NECESITA DE SERVICIOS DE MARKETING\u00bb color=\u00bbwarning\u00bb size=\u00bblg\u00bb align=\u00bbcenter\u00bb]<div id=\"tdi_9\" class=\"tdc-row\"><div class=\"vc_row tdi_10  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_10,\r\n                .tdi_10 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_10,\r\n\t\t\t\t.tdi_10 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_10 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_10:before,\r\n\t\t\t\t.tdi_10:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_12  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_12{\r\n                    vertical-align: baseline;\r\n                }.tdi_12 > .wpb_wrapper,\r\n\t\t\t\t.tdi_12 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_12 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_12 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_12 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]<\/a><\/p>\n<style type=\"text\/css\"><!-- #mc_embed_signup{background:none; clear:left; font:14px Helvetica,Arial,sans-serif; } \/* Add your own MailChimp form style overrides in your site stylesheet or in this style block. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/ --><\/style>\n<p>&nbsp;<\/p>\n<div id=\"mc_embed_signup\">\n<form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"https:\/\/ardiseny.us12.list-manage.com\/subscribe\/post?u=21deaadbe6ed999630c8fe807&amp;id=a977bf7932\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<p><label for=\"mce-EMAIL\">Suscribirte ofertas y noticias<\/label><br \/>\n<input id=\"mce-EMAIL\" class=\"email\" name=\"EMAIL\" required=\"\" type=\"email\" value=\"\" placeholder=\"email address\" \/><\/p>\n<div style=\"position: absolute; left: -5000px;\"><input tabindex=\"-1\" name=\"b_21deaadbe6ed999630c8fe807_a977bf7932\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"clear\"><input id=\"mc-embedded-subscribe\" class=\"button\" name=\"subscribe\" type=\"submit\" value=\" Subscribete para estar informado \" \/><\/div>\n<\/div>\n<\/form>\n<\/div>\n<p>Gracias.<\/p>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><br \/>\n\t<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- Blog Ardiseny --><ins class=\"adsbygoogle\"     style=\"display:block\"data-ad-client=\"ca-pub-1517069012421259\"data-ad-slot=\"6617976911\"data-ad-format=\"auto\"><\/ins><script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script><\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_btn title=\u00bbSI NECESITA DE SERVICIOS DE MARKETING\u00bb color=\u00bbwarning\u00bb size=\u00bblg\u00bb align=\u00bbcenter\u00bb]<\/p>\n","protected":false},"author":1,"featured_media":973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,6,41,45],"tags":[],"class_list":["post-972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","category-blog","category-emprendedores","category-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ardiseny.es\/wordpress\/wp-json\/wp\/v2\/posts\/972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ardiseny.es\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ardiseny.es\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ardiseny.es\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ardiseny.es\/wordpress\/wp-json\/wp\/v2\/comments?post=972"}],"version-history":[{"count":0,"href":"https:\/\/www.ardiseny.es\/wordpress\/wp-json\/wp\/v2\/posts\/972\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ardiseny.es\/wordpress\/wp-json\/wp\/v2\/media\/973"}],"wp:attachment":[{"href":"https:\/\/www.ardiseny.es\/wordpress\/wp-json\/wp\/v2\/media?parent=972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ardiseny.es\/wordpress\/wp-json\/wp\/v2\/categories?post=972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ardiseny.es\/wordpress\/wp-json\/wp\/v2\/tags?post=972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}